• Novaa

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Booker
Niklas Magedanz

Territory
Germany

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Tomorrow came early: After her acclaimed self-titled debut, Novaa explores the future on her new album The Futurist. Or rather: how we used to see the future, how we used to imagine the future. A future that actually might be our reality today: “So many technologies influence us profoundly, but they are barely discussed in the public”, Novaa explains. She’s always been interested in futuristic topics, pestering her physicist brother to explain the world of technology, physical laws and inventions to her, devouring podcasts, documentaries, and books dealing with ideas of the future. “I wanted to break down really complicated matters into something more understandable and emotional”, she says. And this is how The Futurist was born. Its songs are more than just brilliant pop songs by a really great young writer, they’re intended as conversation starters. “I don’t want them to evaluate the ideas expressed in them”, Novaa clarifies, “they are neutral. Just a starting point.”

The Futurist deals with concepts such as artificial intelligence, like on “AI Am In Love”, the first song on the record and also its first single. “It’s about falling in love with an artificial intelligence”, Novaa says. An idea that’s been explored in various sci-fi films. And after all, it’s happened to all of us already, to some extent. For its video (think Amélie in Science Fiction), Novaa has written the script herself and is also directing it, taking matters yet again into her own hands and creating her very own, very unique macrocosm.

Doing things her own way is kind of Novaa’s specialty, and on The Futurist, she has explored this even more than before. Already an experienced producer of her own songs, as well as for fellow musicians, she took this further with The Futurist: “I learnt so much when it comes to production with this record!” Despite the variety of topics she explores on the tracks, the sound is consistent and every song bears the same signature. Not an easy task to achieve, she laughs, considering the spectrum of sonic landscapes

“Ur Drones” for example was written during a panic attack, a calming, delicate meditation on drone surveillance but also on anxiety and pressure. “Elon” on the other hand, inspired by Elon Musk (really!), descends into a danceable pop number, full of hope for the future. The album closes with the most recent song Novaa wrote for The Futurist, “In Vitro”. It opens with an acoustic guitar, followed by overlaid vocals, creating an ethereal space, somewhere between Radiohead’s “Exit Music (For a Film)”, and a bridge into the unknown.

With The Futurist, Novaa proves yet again her immense talent and artistic vision. These are eight songs to take us into the future, a future we are already living through.

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